Twosome Place Summer Beverage Sales Analysis: 'Watermelon Juice' and 'Apple Mango Juice' Show Strong Performance

Premium dessert cafe, Twosome Place, has revealed the summer menu trends for different consumer age groups. According to the survey results, 'Watermelon Juice' and 'Apple Mango Juice' were highly popular across all age groups, from their 20s to 50s, ranking high in popularity.

Twosome Place conducted a sales volume survey from May 1st to July 10th, 2024, targeting its 'Twosome Heart' members, who provide age group data. The results showed that seasonal fruit juices featuring watermelon and apple mango experienced explosive sales immediately after their release in June. Twosome Place has consistently gained popularity as a 'fruit expert' by offering desserts and beverages made with fresh seasonal fruits each season.

The top-selling beverage during the summer season was Twosome Place's signature drink, 'Watermelon Juice,' made with freshly blended whole watermelons. This drink, with its sweet and refreshing watermelon flavor and generous watermelon cube topping, garnered popularity across all age groups. Notably, it achieved a high sales rate among the 20s and 30s, surpassing 1 million servings in just 50 days since its launch.

Ranked second in sales, 'Apple Mango Juice' is a product that captures the tropical charm of apple mango, known for its exceptional sweetness and aroma, combined with tangy passion fruit. It recorded high sales among the 40s and 50s, following closely behind 'Watermelon Juice' in popularity. The high sales volume of these fruit juices demonstrates Twosome Place's leading role in the 'Fruity' trend this summer.

Among teenagers, sweet beverages like 'Chocolate Latte' and 'Strawberry Sweetened Milk Latte' are popular. In particular, 'Peach Iced Tea' gained immense popularity among teenagers, securing the second spot in the July beverage rankings just one week after its launch. This beverage boasts a clean sweetness, crafted with a concentrated tea base using real fruit extracts.

Meanwhile, 'Asyat-chu' (Espresso Shot + Iced Tea + Syrup), a unique twist on the classic beverage with the addition of an espresso shot, has gained popularity across all age groups, not just teenagers. It surpassed 300,000 servings in just two weeks since its launch, marking the fastest and highest sales record for a new Twosome Place coffee product.

Twosome Place is offering a variety of fruit juices for the summer season, including 'Watermelon Juice' and 'Apple Mango Juice.' 'Iced Tea,' made with peach and lemon concentrates in a tea base, 'Greek Yogurt Peach Frappé,' infused with the sweetness of peaches, and 'Jeju Hallabong Juice,' made with freshly squeezed Jeju Hallabong oranges, have also established themselves as popular summer menu items.

Twosome Place stated that through this survey, they have confirmed that fruit-based summer beverages are widely loved not only by younger generations but also by all age groups. They are committed to satisfying diverse customer preferences and will continue to introduce refreshing menu options to energize customers during the hot summer months.

Website: http://www.twosome.co.kr⁠⁠⁠⁠⁠⁠⁠

※ This article is a reorganized version of the company's press release, presented in a more streamlined and easy-to-read format.