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Analysis of Twosome Place's Summer Beverage Sales Shows Strong Performance of 'Watermelon Juice' and 'Apple Mango Juice'

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Summarized by durumis AI

  • Twosome Place has confirmed that 'watermelon juice' and 'apple mango juice' have been widely popular across all age groups, from their 20s to 50s, based on their investigation of summer season menu trends in 2024.
  • Specifically, 'watermelon juice' was favored by those in their 20s and 30s, while 'apple mango juice' was preferred by those in their 40s and 50s. Teenagers, on the other hand, enjoyed 'chocolate latte', 'strawberry milk latte', and 'peach iced tea'.
  • Twosome Place plans to continue to introduce vibrant menus that can help customers beat the summer heat, while striving to satisfy the diverse tastes of their customers.

Twosome Place, a premium dessert cafe, has revealed its summer menu trends for different age groups. The survey results show that "Watermelon Juice" and "Apple Mango Juice" are popular among all age groups, from 20s to 50s.

Image of fruits and mango juice in a cafe

For reference only, not directly related to the article / Source: GPT4o


Twosome Place surveyed sales from May 1 to July 10, 2024, targeting its "Twosome Heart" members, who can verify their age. The results showed that seasonal fruit juices featuring watermelon and apple mango recorded explosive sales right after their launch in June. Twosome Place has become known as a "fruit expert" for its popularity with desserts and beverages made with fresh seasonal fruits.

The top-selling drink for the summer season is "Watermelon Juice," a Twosome Place signature beverage made with freshly blended whole watermelons. The drink has gained popularity across all age groups with its sweetness, refreshing taste, and large watermelon cube toppings. It particularly resonated with the 20s and 30s, exceeding 1 million servings in just 50 days after its launch.

"Apple Mango Juice," which came in second in sales, is a tropical treat made with the sweetest and most aromatic apple mango, enhanced with tangy passion fruit. It was especially popular among the 40s and 50s, following closely behind "Watermelon Juice." These high sales of fruit juices demonstrate that Twosome Place is leading the "fruity" trend this summer.

Among teenage consumers, sweet drinks like "Chocolate Latte" and "Strawberry Condensed Milk Latte" are gaining popularity. "Peach Iced Tea" has seen a surge in popularity among teenagers, securing second place in July's most popular beverage ranking just a week after its launch. This drink boasts a clean sweetness made with a concentrated tea base using real fruit.

Meanwhile, "Ashotchu," a unique twist on the classic with the addition of espresso shots, is popular across all age groups, exceeding 300,000 servings in just two weeks after its launch. This is the highest sales record in the shortest period for a new coffee product at Twosome Place.

Twosome Place offers a variety of fruit juices for the summer season, including "Watermelon Juice" and "Apple Mango Juice." "Iced Tea," made with peach and lemon concentrate tea base, "Greek Yogurt Peach Frappé" with the sweetness of peaches, and "Jeju Hallabong Juice," made with fresh Jeju Hallabong oranges, are also popular summer menu choices.

Twosome Place stated that the survey results confirmed that fruit-based summer beverages are a big hit with all age groups, not just the younger generation. The company continues to strive to meet diverse customer preferences and will continue to offer revitalizing menu options for the summer heat.

Website: http://www.twosome.co.kr⁠⁠⁠⁠⁠⁠⁠


※ This article is based on a press release from the company and has been reorganized for clarity.

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