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A Fusion of Traditional Korean Liquor and Cocktails: "Curfew Time" by Sulfun Launched at Gimpo Airport

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Summarized by durumis AI

  • Sulfun launches its fusion cocktail 'Curfew Time,' based on traditional Korean liquor, at its lounge bar 'Lounge by Sulfun' at Gimpo Airport, showcasing traditional Korean culture by serving it in luxurious Bangjja (hammered copper) glasses.
  • The liquor base will be changed seasonally, showcasing a variety of traditional Korean liquors, and a pudding pairing plate will be offered, blending Eastern and Western drinking cultures. Notably, the first liquor to be featured is Changdeokgung liquor, emphasizing the collaboration with the Cultural Heritage Administration.
  • Sulfun aims to establish 'Curfew Time' as a representative cocktail of Korea, beyond Gimpo Airport, foster positive perceptions of traditional Korean liquor, and promote Korea's high-end traditional culture through the airport.

Sulfun, a traditional Korean liquor platform that plans and produces Korean liquor and food, announced the launch of its Gimpo Airport exclusive menu 'Curfew Time'.

'Curfew Time' is a fusion cocktail that blends traditional liquor with tangerine and citron, and adds a luxurious garnish with edible gold. It features a delicate meringue carefully placed by a professional bartender. The cocktail is served in a Bangjja Yuga, a national intangible cultural heritage crafted by master artisan Lee Hyung-geun, offering an experience of Korea's high-end traditional culture.

Reference image only, not directly related to the article / Source: GPT4o

Sulfun plans to change the base liquor seasonally, providing opportunities for both domestic and foreign customers to experience a variety of traditional liquors. For the first week of launch, they will be using Changdeokgung liquor in collaboration with the National Heritage Administration. They also plan to introduce a pairing plate with pudding. The smooth and sweet pudding pairs well with the aroma of 'Curfew Time' traditional liquor, allowing you to enjoy a harmony of Eastern and Western alcohol culture.

The name 'Curfew Time' originates from the term for the restricted time for nighttime takeoff and landing at airports. It reflects the policy that limits aircraft takeoff and landing during nighttime hours to reduce noise pollution for residents near airports. Sulfun emphasizes its unique identity as a special experience only available at the Gimpo Airport lounge bar through this name, and expresses its ambition to establish itself as a global K-fusion cocktail. It also aims to provide customers with a relaxing time so they can fully enjoy their travels after curfew time.

"Curfew Time is a result of merging local specialties with the unique culinary culture of artisans to create a trendy and modern product," said Lee Soo-jin, CEO of Sulfun. "We plan to promote Korea's high-end traditional culture through airports." She added, "Through this high-end fusion cocktail, we will instill a positive perception of traditional liquor in our customers and establish ourselves as a representative cocktail of Korea, beyond Gimpo Airport."

Sulfun Gimpo Airport Lounge New Menu 'Curfew Time'

Kim Ji-eun, who participated in the product tasting before its release, commented, "Curfew Time is luxurious from its appearance in a Bangjja Yuga cup, and the harmony of traditional liquor with tangerine and citron stands out. It is a special cocktail finished with gold flakes and meringue that satisfies all five senses. It seems like a cocktail that will give travelers a refreshing start to their journey, and for business travelers, a way to soothe their tired bodies."

Meanwhile, Sulfun has opened 'Lounge by Sulfun' at the domestic terminal of Gimpo Airport, offering a variety of K-liquors including traditional liquor. The lounge is designed to be a space where you can relax and enjoy your travels at the airport with its luxurious interior and diverse beverage menu. In addition to Korean traditional liquor, it also offers highballs, non-alcoholic drinks, and unique side dishes such as seaweed and laver, which are also available for separate purchase.


※ This article is based on the company's press release and has been organized more clearly.

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