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- Peaches won the ‘Ultra Race 2024’, a global automotive festival held in Poland, with its self-made ‘Peaches Pony Drift Car’.
- Peaches has reinterpreted Hyundai's Pony as a drift car, garnering global acclaim from car enthusiasts for its historical significance and exceptional build quality.
- Peaches plans to continue showcasing its ‘Peaches Pony’ at various events, solidifying its position as a lifestyle brand rooted in street car culture.
The automotive culture group Peaches. won the world-renowned car festival 'Ultrace 2024' with their self-made 'Peaches Pony Drift Car'. Held annually in Poland, 'Ultrace' is a major car show that attracts global attention. This is the first time a Korean brand has won an international event like this.
'Ultrace 2024' was held from June 29th to 30th at the Wroclaw Municipal Stadium in Wroclaw, Poland. Over 1,600 vehicles selected from around the world were exhibited, attracting 50,000 visitors. As one of Europe's leading car festivals, 'Ultrace' is known for its strict selection process, rejecting thousands of applicants every year. This rigorous selection process led to a gathering of unique and distinctive custom cars that captivated car enthusiasts this year.
For reference only, not directly related to the article / Source: GPT4o
The uniqueness of the Peaches Pony Drift Car
The Pony Drift Car, self-made by Peaches, received enthusiastic responses from visitors throughout the venue. The Hyundai Pony, first independently produced in South Korea in 1975, holds a significant place in the history of Korea's automotive industry. Peaches collaborated with world-renowned car concept design artist Kyza to completely reinterpret this historic model, from its body to its engine. The exterior was completed while maintaining its unique identity, incorporating new technologies and design elements. In terms of performance, the car was transformed into a drift machine, equipped with a Genesis Coupe 2.0T Theta engine generating over five times the power of the original Pony, delivering a maximum torque of 45 and a displacement of 2,000cc.
The Peaches Pony Drift Car on display at ‘Ultra Race 2024’. It won the tournament, the highlight of the event.
The Victory and the Reaction
The reaction to 'Peaches Pony' at 'Ultrace 2024' was overwhelmingly positive. The fact that a Korean old car, the Pony, which is not easily found overseas, was rebuilt into a drift car sparked great curiosity among car fans from around the world. The car received praise for its historical significance and build quality, leading to 'Peaches Pony' winning the final tournament to select the best car among the 1,600 carefully chosen vehicles.
Driven by the high interest in the 'Peaches Pony' car, merchandise such as T-shirts designed by Peaches in collaboration with Spanish painting artist Samuel Almansa, sold out. Even after the event, numerous overseas automotive media outlets showed interest, leading to interviews, filming, co-driving, and driving performances.
The Peaches Pony Drift Car on display at ‘Ultra Race 2024’. It won the tournament, the highlight of the event.
Peaches' Future Plans
“This is our second partnership, but our first time visiting in person. I am delighted to have won with this meaningful car from Korea. We will continue to showcase Peaches Pony in various ways, so please look forward to it. And please look forward to next year's Ultrace," said Peaches CEO Yeontaek Yeo.
"I have been working with Peaches for two years, and I feel that Ultrace is evolving to a new level. I am very fond of the authentic partnership and appreciate them for presenting this special car," said Ultrace representative Adrian Kapica.
Peaches plans to release its first video content of 'Peaches Pony' in collaboration with legendary Japanese drift driver Nobuhiro Taniguchi (谷口信輝) in July. Subsequently, Peaches will showcase Peaches Pony to car enthusiasts worldwide through various domestic and international events, including the music festival 'One Universe Festival 2024' hosted by Peaches and the automotive aftermarket exhibition '2024 Auto Salon Week'.
Introduction to Peaches Group Korea
Peaches. is a lifestyle brand based on street car culture. Founded in 2018 with bases in LA and Seoul, Peaches has been showcasing unique projects that connect various fields, including fashion, music, art, games, and F&B, with car culture, along with its unique cultural content. Since 2021, it has operated D8NE, a complex cultural space including a flagship store in Seongsu-dong, Seoul, and in December 2022, opened PARTS Oilbank, a new interpretation of a gas station, in Hannam-dong, Seoul. Peaches is currently preparing for the next level of expansion in all areas, both online and offline, based on car culture.
Peaches Instagram: https://www.instagram.com/peachesoneuniverse/
Website: http://www.peachesoneuniverse.com
※ This article is based on a press release from the company and has been reorganized for clarity.
