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A durumis AI által összefoglalt szöveg
- A GS25 a Csungdzsu várossal együttműködve, a Csungdzsu Man karaktert felhasználva, 2 új desszert terméket dobott piacra, ami a májusban aláírt együttműködési megállapodás első eredménye.
- A Csungdzsu városának helyi specialitásait, a almát felhasználó „Csungdzsu Man Apple Donut Shu” és a „Csungdzsu Man Apple Cream Tteok” termékek, a Csungdzsu Man egyediségét és humorát tükrözik, és felkeltik a fogyasztók érdeklődését.
- A GS25 a bevétel egy részét a Csungdzsu városbeli gazdálkodóknak fogja felajánlani, és tervezi a termékpaletta bővítését, valamint a más régiókkal való együttműködés kiterjesztését.
A GS25, a convenience store operated by GS Retail, will launch two desserts on the 19th of this month in collaboration with Chungju City, North Chungcheong Province, “Chungjuman Apple Donut Shu” and “Chungjuman Apple Cream Tteok” with Chungjuman.
Csak illusztráció / Forrás: GPT4o
This collaboration is the first achievement of the business agreement concluded between GS Retail and Chungju City in May to create synergy, with Chungju City aiming to promote local development and image enhancement, and GS Retail aiming to revitalize store sales through the launch of differentiated products using local specialties.
The dessert products utilize apples, a specialty of Chungju City, and incorporate the unique and amusing appearance of Kim Seon-tae, the principal official who has emerged as the mascot of Chungju City, and interesting phrases. By incorporating Kim Seon-tae’s distinctiveness and witty sensibility into the products, they are stimulating consumers’ interest and purchase desire.
“Chungjuman Apple Donut Shu” is made in the shape of a misshapen donut, departing from the traditional round shape of shu. This product is sold for 2,500 won, and boasts a refreshing and sweet taste with apple cream in a soft shu. “Chungjuman Apple Cream Tteok” is filled with apple cream in a chewy tteok, and the outside of the tteok is sprinkled with red powder reminiscent of apples. This product is sold for 3,300 won.
A „Csungdzsu Man Apple Donut Shu” és a „Csungdzsu Man Apple Cream Tteok” termékek, melyeket a GS25 és Kim Szon Te, a Csungdzsu városi hivatalnoka együtt fejlesztett ki.
The two parties plan to carry out promotional activities through YouTube channels. A video of Kim Seon-tae visiting GS25 stores in person to promote collaborative products and content containing various episodes have been produced. The video will be simultaneously broadcast on the official Chungju City YouTube channel “ChungTV” and the official GS25 YouTube channel “Irio-nera.”
This collaborative product is expected to contribute to the image enhancement and sales increase of both parties, as well as the expansion of sales channels for local specialties. GS25 plans to expand its ESG activities by donating a portion of sales proceeds to local farmers in Chungju City to continuously create a virtuous cycle between businesses and the local community.
GS25 expects this product to be popular with FUN-sumers who seek fun and enjoyment in consumption, and plans to continuously expand the development of additional products and collaboration with other regions starting with this collaboration.
“In order to have a positive impact on local development, we have established a new ESG win-win model between distribution and the region with Chungju City, which has Chungjuman,” said An Jin-woong, manager of the GS Retail Product Strategy Team. “In the future, we will continue to search for additional product development and new collaborative measures to achieve regional economic growth and customer satisfaction.”
Weboldal: http://www.gsretail.com
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