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- Harim has launched two new 'Masdak Gaseumsal' flavors (Mala and BBQ) for a more enjoyable chicken breast experience.
- Using 100% domestic chicken breast, it is marinated in a special sauce for over 12 hours and cooked twice at 220℃ for a moist texture. The chicken breast is also minced 300 times for a smoother texture than the original.
- For the month of July, CU is offering a 1+1 promotion and GS25 is offering a 2+1 promotion. It is expected to be popular among many consumers as a product that provides both taste and health.
Harim, a comprehensive food company, has launched two new "Masdak Gaseumsal" (Marinated Chicken Breast) products (Mala Flavor, BBQ Flavor) that allow consumers to enjoy chicken breast more deliciously and softly. This new product boasts a more palatable and softer texture by coating the chicken breast, a representative of high protein and low fat, with a special sauce.
Harim ‘Masdak Gaseumsal’ 2 flavors (Mala, BBQ)
Introduction of the New "Masdak Gaseumsal" Products
"Masdak Gaseumsal" is made with 100% domestic chicken breast. After marinating in a special sauce for more than 12 hours, it is cooked twice at 220℃ high temperature to ensure the seasoning permeates deeply. This process helps maintain a moist texture without moisture loss. Notably, the chicken breast is minced 300 times, resulting in a softer texture than the raw material.
Masdak Gaseumsal Mala Flavor
"Masdak Gaseumsal Mala Flavor" is characterized by its pungent spiciness, unique to the mala flavor. The unique aroma and taste of mala harmonizes with the chicken breast, creating a distinctive flavor. This product is available at CU and GS25 convenience stores.
Masdak Gaseumsal BBQ Flavor
"Masdak Gaseumsal BBQ Flavor" boasts a sweet and savory taste with a soy sauce base. It is filled with BBQ flavor, making it a delicious option that everyone can enjoy without any preference. This product is available at CU.
Convenient Cooking Method
"Masdak Gaseumsal" is a refrigerated product and can be easily enjoyed by simply tearing the packaging slightly and microwaving for about 1 minute without thawing. It is convenient for maintaining a high-protein diet even in a busy daily life.
Promotion Information
To commemorate the launch of the new product, Harim is holding a 1+1 promotion at CU and a 2+1 promotion at GS25 for the month of July. This promotion provides an opportunity for many consumers to enjoy the new product at a lower price. The price of Masdak Gaseumsal is 4,500 won per piece.
Special Chicken Breast for Consumers
Harim has launched two new "Masdak Gaseumsal" products, combining a moist texture with a sauce that everyone can enjoy, for consumers who want to enjoy chicken breast more deliciously. This summer, the prime season for dieting, enjoy a light high-protein diet with Harim chicken breast.
Harim's new "Masdak Gaseumsal" is expected to gain great popularity among consumers as a product that allows them to enjoy both taste and health. It is highly recommended for those who want to experience a new taste of chicken breast.
Website and Additional Information
For more information, please visit the official Harim website (https://www.harim.com). Harim plans to continue to provide consumers with new flavors and enjoyment through various products.
※ This article is based on the company's press release and has been organized for clarity.
