GS25 Partners with Chungju City to Launch Differentiated Desserts Using Local Specialty Products

GS Retail's convenience store chain, GS25, is launching two new desserts in collaboration with Chungju City in Chungcheongbuk-do on the 19th of this month: 'Chungju Man Apple Donut Shu' and 'Chungju Man Apple Cream Tteok'.

This collaboration marks the first achievement of the business agreement signed in May between GS Retail and Chungju City to create synergy. Chungju City aims to promote regional development and enhance its image, while GS Retail aims to revitalize store sales by launching differentiated products using local specialties.

The dessert products utilize apples, a local specialty of Chungju City, and feature the unique appearance and playful phrases of 'Chungju Man,' Kim Seon-tae, a section chief who has become the city's mascot. By incorporating Kim Seon-tae's distinctive and witty personality into the products, they are designed to capture the attention and purchasing desire of consumers.

The 'Chungju Man Apple Donut Shu' deviates from the traditional round shu shape and is designed in a misshapen donut form. This product is priced at 2,500 won and features a combination of soft shu and apple cream, offering a refreshing and sweet taste. The 'Chungju Man Apple Cream Tteok' is filled with apple cream within chewy tteok (rice cake), and the surface of the tteok is sprinkled with red powder reminiscent of apples. This product is sold for 3,300 won.

Both parties will also be conducting promotional activities through YouTube channels. A video featuring Kim Seon-tae visiting GS25 stores to promote the collaborative products and showcase various episodes has been created. This video will be simultaneously aired on Chungju City's official YouTube channel, 'ChungTV,' and GS25's official YouTube channel, 'Irioneora'.

These collaborative products are expected to contribute not only to enhancing the image of both parties and boosting sales but also to expanding sales channels for local specialties. GS25 plans to donate a portion of the sales proceeds to local farms in Chungju City, expanding its ESG activities to continuously build a virtuous cycle between businesses and the community.

GS25 anticipates that these products will be popular among 'fun-shumers' who seek fun and enjoyment in consumption. They plan to continue expanding collaborations with Chungju City and other regions, starting with this collaboration, to develop additional products and explore new partnership opportunities.

An Jin-woong, Manager of the Product Strategy Team at GS Retail, stated, “We have established a new ESG symbiosis model between distribution and the local community with Chungju City, which possesses Chungju Man, to positively impact regional development.” He also added, “We will continue to explore additional product development and new cooperation plans to achieve regional economic growth and customer satisfaction.”

Website: http://www.gsretail.com

※ This article is a cleaner version of a press release provided by the company.