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- GS25 has launched two types of desserts utilizing Chungju Man in collaboration with Chungju City, which is the first achievement of the business agreement signed last May.
- 'Chungju Man Apple Donut Shu' and 'Chungju Man Apple Cream Rice Cake,' which utilize apples, a specialty product of Chungju City, are attracting consumer attention by embodying the unique personality and wit of Chungju Man.
- GS25 plans to donate a portion of sales proceeds to local farms in Chungju City, and to expand the development of additional products and collaborations with other regions.
GS25, a convenience store operated by GS Retail, will launch two desserts, 'Chungju Man Apple Donut Shoe' and 'Chungju Man Apple Cream Cake', in collaboration with Chungju City, North Chungcheong Province, on the 19th of this month.
Image for reference only, not directly related to the article / Source: GPT4o
This collaboration is the first outcome of the business agreement signed between GS Retail and Chungju City in May to create synergy. Chungju City aims to promote regional development and enhance its image, while GS Retail aims to revitalize store sales by launching differentiated products using local specialty products.
The dessert products use apples, a specialty product of Chungju City, and incorporate the unique appearance and amusing phrases of Kim Seon-tae, a chief officer who has become the mascot of Chungju City, known as 'Chungju Man'. By incorporating Kim Seon-tae's uniqueness and witty sensibility into the products, they are stimulating consumer interest and purchase desire.
'Chungju Man Apple Donut Shoe' is made in the shape of an ugly donut, deviating from the traditional round shape of shoes. This product is sold for 2,500 won and boasts a refreshing and sweet taste with apple cream blended in the soft shoe. 'Chungju Man Apple Cream Cake' is filled with apple cream inside chewy rice cake, and the surface of the cake is sprinkled with red powder reminiscent of apples. This product is sold for 3,300 won.
‘Chungju Man Apple Donut Shu’ and ‘Chungju Man Apple Cream Rice Cake’ products in collaboration with GS25 and Kim Seon-tae, a Chungju official
Both sides plan to conduct promotional activities through YouTube channels. A video of Kim Seon-tae visiting GS25 stores to promote collaborative products and content containing various episodes have been produced. This video will be simultaneously broadcast on Chungju City's official YouTube channel 'ChungTV' and GS25's official YouTube channel 'Irio Nola'.
This collaborative product is expected to contribute to the image enhancement and sales growth of both sides, as well as expanding sales channels for local specialty products. GS25 plans to donate a portion of the sales proceeds to local farms in Chungju City to continuously create a virtuous cycle between businesses and the local community, expanding ESG activities.
GS25 expects this product to be very popular with FUNshumers who seek fun and enjoyment in consumption, and plans to continuously expand product development and collaborations with other regions starting with this collaboration with Chungju City.
An Jin-woong, manager of GS Retail's Product Strategy Team, said, "We have established a new ESG win-win model between distribution and the local community with Chungju City, which has Chungju Man, so that we can have a positive impact on regional development." "We will continue to seek additional product development and new collaboration methods to realize regional economic growth and customer satisfaction."
Website: http://www.gsretail.com
※ This article is based on the company's press release and has been reorganized for clarity.
