GS25 and Yoajung Collaborate to Launch 'Strawberry Choco Shell Yogurt Bar' Ice Cream

GS25 announced that it will be launching various collaborative products, including ice cream, in partnership with 'Yoa Jeong,' a leading yogurt ice cream brand that has gained immense popularity among the MZ generation. This collaboration aims to provide consumers with a novel experience by offering products featuring the best flavors from Yoa Jeong, a convenience store chain operated by GS Retail.

Launch of the New Product 'Yoa Jeong Strawberry Chocolate Shell Yogurt Bar'

Launched on the 4th, 'Yoa Jeong Strawberry Chocolate Shell Yogurt Bar' is a bar-type ice cream that combines low-sugar yogurt ice cream with strawberry syrup, chocolate coating, and strawberry flake topping. This product is a delicious and health-conscious ice cream option, and the crunchy texture of the strawberry flakes is expected to provide customers with a unique and enjoyable experience. It is priced at 2,500 won.

Yoa Jeong is an abbreviation for 'Yogurt Ice Cream's Essence,' and it is a franchise brand that specializes in selling yogurt ice cream. Customers can customize their yogurt ice cream experience by adding various toppings like honeycomb honey and different fruits. This personalized style, often documented on social media with the hashtag #YoaJeong, has become a major trend. Yogurt-based menu options designed as a healthy meal + dessert combination have gained popularity as meal replacements, moving beyond simply being a snack.

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Various Collaborative Products Planned for Release

GS25 plans to release a diverse range of products in collaboration with Yoa Jeong, ensuring convenient access and enjoyment for customers. By the end of July, a variety of new products will be introduced, including a parfait-style ice cream that allows customers to freely add their signature honeycomb honey topping to their yogurt ice cream, and a yogurt product featuring Greek yogurt topped with honey granola.

This collaborative product line originated from the ideas of GS25's 'MD Supporters,' who provide insights from an MZ generation perspective on product development direction and improvement points for new products. Developed through a five-month collaborative effort with the brand, reflecting the latest yogurt trends, these new products are expected to resonate with young consumers, satisfying their tastes and needs.

Differentiated Products Developed with Customers

Ju Yong Lee, MD of GS25's Beverage & Food Team, stated, "We conceived this collaborative product to offer customers novel flavors and exciting experiences." He also added, "We will continue to introduce differentiated products that allow customers to enjoy delicious treats while also maintaining a healthy lifestyle." GS25 intends to continue fostering collaborations with various brands to deliver fresh experiences and delight to its customers.

GS25 has consistently launched distinctive products by collaborating with over 60 food IPs (Intellectual Property), the largest number in the industry. This partnership with Yoa Jeong is another example of this strategy, demonstrating GS25's commitment to providing diverse product options that customers can enjoy while prioritizing their health.

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Website and Additional Information

For detailed information, please visit the official GS Retail website (http://www.gsretail.com). GS25 will continue to strive to develop products based on customer feedback and offer differentiated products.

※ This article is a cleaned-up version of a press release from the company.