GS25 announced that it will be launching various collaborative products, including ice cream, in partnership with "Yoa Jeong," a yogurt ice cream brand that is very popular with MZ generation. This collaboration aims to provide consumers with a new experience through products that apply GS25's best flavors, operated by GS Retail, and Yoa Jeong's best flavors.

Launching a New Product, "Yoa Jeong Strawberry Chocolate Shell Yogurt Bar"

"Yoa Jeong Strawberry Chocolate Shell Yogurt Bar," launched on the 4th, is a bar-type ice cream that combines low-sugar yogurt ice cream with strawberry syrup, chocolate coating, and strawberry flake topping. This product is a delicious ice cream that considers health, and the crunchy texture of strawberry flakes is expected to provide customers with a unique enjoyment. The price is 2500 won.

Yoa Jeong is an abbreviation of "The Essence of Yogurt Ice Cream," a franchise brand that sells yogurt ice cream. Customers customize their own style by putting various toppings such as honeycomb honey and various fruits on top of yogurt ice cream, and this combination is becoming a trend by certifying it with the hashtag #YoaJeong on social media. Yogurt menus created as a combination of a healthy meal + dessert are now gaining popularity as a meal replacement instead of just a snack.

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Various Collaborative Products to be Released

GS25 plans to release a variety of products that can be easily enjoyed anytime, anywhere, through its collaboration with Yoa Jeong. By the end of July, various new products will be released, including a parfait-type ice cream that allows you to freely add signature honeycomb honey on top of yogurt ice cream and a dairy product topped with honey granola on Greek yogurt.

This collaborative product started with an idea from "MD Supporters" who suggest the direction of new product development and improvement points from the perspective of the MZ generation. This new product, which was born through collaboration with the company for about 5 months, reflecting the latest yogurt trend, is expected to satisfy the tastes and demands of young people and gain great popularity.

Differentiated Products with Customers

"We planned this collaborative product to provide customers with new flavors and fun," said Lee Joo-yong, MD of GS25's beverage and food team. "We will continue to introduce differentiated products that you can enjoy and take care of your health at the same time." GS25 plans to continue to provide customers with new experiences and enjoyment through collaborations with various brands.

GS25 has been consistently launching differentiated products through collaborations with more than 60 food IPs (Intellectual Property Rights), the largest in the industry. This collaboration with Yoa Jeong is also part of this effort, and we want to provide customers with a variety of products that they can enjoy and take care of their health at the same time.

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Website and Additional Information

For more information, please visit the GS Retail official website (http://www.gsretail.com). GS25 will continue to strive to develop products that reflect the voices of our customers and provide differentiated products.

※ This article is a neatly organized article based on a press release from the company.