Egg Drop Opens First Philippine Location in SM Mall of Asia! Local Reaction!

Global Gourmet Exploration! Egg Drop's First Philippine Store Opens! Manila is Smitten with the Charm of K-Toast! 🥪🔥

Hello, everyone! I'm betuyu (브튜유), and I'll go to the ends of the earth for delicious food! 🥰 Do you like Egg Drop sandwiches? I love the combination of moist scrambled eggs and soft brioche bread; I often eat Egg Drop!

But guess what, everyone! Our beloved Egg Drop has finally arrived in Manila, Philippines! 📢 Yay! Let's shout it out! (betuyu is excited! 😆) It even opened its first store in SM Mall of Asia, one of the largest shopping malls in Manila. Isn't that amazing? 🌍 So, let's find out more about the opening of Egg Drop's first Philippine store and the local response with betuyu! Let's go! 🏃‍♀️

Landing in Manila's Largest Mall! Egg Drop's First Philippine Store Opens!

Did you hear the news? Egg Drop's first Philippine store has opened in SM Mall of Asia, a famous shopping mall in Manila, Philippines! SM Mall of Asia is one of the largest shopping malls in the Philippines, with millions of visitors annually, making Egg Drop's location selection an excellent choice!

On the first day of opening, long lines formed in front of the store before opening, and Egg Drop made a successful debut amidst the enthusiastic interest of Filipino consumers! It's said that some people waited since early morning just to taste Egg Drop, showing just how popular it is!

[Q&A]: Are any of you unfamiliar with 'SM Mall of Asia'? SM Mall of Asia is a shopping mall operated by SM Group, the largest shopping mall chain in the Philippines. It features various brand stores, entertainment facilities, and restaurants, making it a popular shopping destination for both locals and tourists! 😊

🥪 That Taste from K-Dramas! Will it work in the Philippines?

Egg Drop Philippines' CEO, Stewart Wong, explained the reason for introducing Egg Drop to the Philippines, stating, "After seeing the delicious Egg Drop sandwiches in the Korean drama ‘Hospital Playlist,’ I wanted to introduce this taste to Filipino consumers." It's like the drama's popular restaurant has come to life! 🎬

Han Gyu-won, leader of Egg Drop's design and operation team, added, "The Philippines has a large young population and a rapidly growing middle class." "With the recent Korean Wave, interest in Korean culture is very high, and we believe Egg Drop will be a good option for Filipinos as a ‘premium sandwich.’" The combination of Egg Drop's taste and the Korean Wave is truly exciting! 🤩

[Q&A]: Have you seen the drama ‘Hospital Playlist’? ‘Hospital Playlist’ is a drama depicting the daily lives and friendships of doctors in a hospital setting, and Egg Drop sandwiches frequently appeared, stimulating the viewers' appetites! Many overseas fans learned about Egg Drop through this drama! 😊

🤳 The ‘Egg Drop Syndrome’ that Heats Up SNS

Egg Drop is famous for its Instagrammable design! On the first day of opening, photos of visitors taking certification shots with Egg Drop sandwiches flooded SNS!

SNS was filled with positive reviews such as, "I became happy the moment I took a bite," and "The best toast I've ever eaten." This online response created a virtuous cycle, attracting new customers to the store! Delicious food spreads quickly through SNS! 🥰

[Q&A]: Are you unfamiliar with the word ‘Instagrammable’? Instagrammable is a newly coined word that refers to something visually appealing, like a photo or video suitable for posting on Instagram! Egg Drop sandwiches are generating many certification shots on SNS due to their beautiful design! 😉

🍳 A Combination of Localization Strategy and Quality!

Leader Han Gyu-won mentioned that Egg Drop's first Philippine store "adds differentiation through localized ingredients and quality." Their top priority is to deliver the taste of Korean Egg Drop to Filipino consumers. They plan to maintain freshness using locally sourced logistics and develop differentiated menus through collaboration with local farms!

The brioche bread used in Egg Drop sandwiches is made based on the Korean headquarters' recipe, while organic eggs and some ingredients are sourced from the local supply chain in the Philippines. CEO Stewart Wong emphasized that "the combination of Korean recipes and fresh local ingredients makes Egg Drop sandwiches even more special." What a wonderful collaboration! 👍

[Q&A]: Are any of you curious about ‘brioche bread’? Brioche bread is a type of French bread made with plenty of butter and eggs, boasting a soft and moist texture! The brioche bread used in Egg Drop sandwiches is made with a special recipe, making it even more delicious! 🍞

🚀 A Stepping Stone for Global Growth! Accelerating Expansion into the Asian Market!

Egg Drop's entry into the Philippines is considered a stepping stone to its growth as a global K-food brand.

Leader Han Gyu-won expressed gratitude for the enthusiastic response from Filipino consumers, stating, "Starting with the first Philippine store, we plan to open a second store in Bonifacio Global City (BGC), a representative commercial district in the Philippines, in the first half of 2025, and expand local stores and accelerate our expansion into the Asian market." We look forward to Egg Drop's future global endeavors! 🙌

[Q&A]: Are any of you unfamiliar with ‘Bonifacio Global City (BGC)’? Bonifacio Global City is an emerging commercial district in Manila, Philippines, with modern buildings and various amenities, making it a popular destination! It's considered the Gangnam of the Philippines, a trendy and vibrant place! 😊

Today, we shared the news of the opening of Egg Drop's first Philippine store. How was it? I'm proud and happy that Egg Drop is receiving so much love overseas! 🥰 I will continue to support Egg Drop's efforts in promoting K-toast and growing into a global brand! Have a delicious day with Egg Drop sandwiches! 💖

I'll be back with more informative and fun news next time! Betuyu always supports your delicious adventures! ❤️ See you in the next post! 👋