Lim Young-woong, Chosen as the Best Advertising Model by Current Advertisers and Marketers

Singer Lim Young-woong has topped a survey of 'South Korea's Representative Advertisement Models Recommended by Current Advertising Professionals and Marketers to Advertisers'.

This survey was conducted online for a month from March by the Busan International Marketing Advertising Festival (MAD STARS), the only international event related to marketing, advertising, and digital content in Korea, targeting current professional advertisers and marketers in Korea. Lim Young-woong received the most votes and was selected as the 'Overall No. 1 South Korea's Representative Advertisement Model' and the 'No. 1 Male Advertisement Model'.

Lim Young-woong has been loved for his outstanding singing abilities across various genres, and recently took his first successful steps as an actor by starring in the short film 'In October', which was released on Coupang Play and Tving. Lim Young-woong, who is expanding his activities into various fields such as a singer, actor, and entertainer, has been selected as the most trustworthy advertisement model that current advertisers and marketers want to recommend to advertisers, and is expected to play a role as an advertisement model for various brands in the future.

Singer and actress IU was selected as the No. 1 'South Korea's Representative Female Advertisement Model'. IU, who is successfully navigating her world tour with the support of global fans after successfully holding a solo concert in Osaka, Japan earlier this month, has proven her charm as an advertisement model based on her unrivaled popularity.

In addition, actor and model Byun Woo-seok, who rose to stardom by playing the main character, Seon-jae, in the tvN Monday-Tuesday drama 'Run On with Seon-jae', and actress Lee Ju-bin, who received critical acclaim for her solid acting skills in the drama 'Queen of Tears', took the No. 1 spot in the male and female categories, respectively, in the rookie advertisement model category.

Among online content creators, also known as 'influencers', who have hundreds of thousands of subscribers on SNS and are leading a new culture, travel creators GwakTube and Pani Bottle jointly topped the list. They are Korea's representative travel creators, with over 2 million subscribers, and explore various parts of the world.

The '2024 Busan International Marketing Advertising Festival (MAD STARS 2024)', sponsored by the Ministry of Culture, Sports and Tourism and the Busan Metropolitan City, will be held from August 21st for 3 days at Bexco and Haeundae, Busan. Pre-registration for participation is currently underway until July 31st, and details can be found on the MAD STARS official website.

The Busan International Marketing Advertising Festival is Asia's largest international event related to marketing, advertising, and digital content, and is celebrating its 17th anniversary this year. Under the theme of 'AIM, Targeting Marketing Success with AI', this year's event will showcase creative solutions in advertising, marketing, digital, and video. You can meet the latest trends and insights in the field shared by current global experts at the 'Conference', and the winning works submitted from all over the world at the 'Exhibition' and 'Award Ceremony'. In addition, various programs are planned for the exchange of domestic and foreign participants, including the 'Opening Ceremony and Opening Gala', 'Networking Party', and 'After Party'.

For more details, please visit the official website of the Busan International Marketing Advertising Festival.

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