Singer Lim Young-woong topped the survey of "South Korea's Representative Advertisement Models Recommended by Current Advertisers and Marketers".

The survey was conducted online for a month from March by the Busan International Marketing & Advertising Festival (MAD STARS), Korea's only international event related to marketing, advertising, and digital content, targeting current professional advertisers and marketers in Korea. Lim Young-woong received the most votes, topping the "Overall First Place in South Korea's Representative Advertisement Models" category and the "Male Advertisement Model Category."

Lim Young-woong has been loved for his outstanding vocal skills across various genres. He recently made his successful debut as an actor in the short film "In October," which was released on Coupang Play and Tving. Expanding his activities to various fields such as singer, actor, and entertainer, Lim Young-woong was selected as the most trustworthy advertisement model that current advertisers and marketers would like to recommend to advertisers, and is expected to act as an advertisement model for various brands in the future.

Singer and actress IU topped the "South Korea's Representative Female Advertisement Model Category." IU, who is currently on a world tour with the support of global fans after successfully holding a solo concert in Osaka, Japan earlier this month, has proven her appeal as an advertisement model based on her unrivaled popularity.

In the newcomer advertisement model category, actor and model Byun Woo-seok, who rose to stardom by playing the role of Seon-jae in tvN's Monday-Tuesday drama "The Liar and His Lover," and actress Lee Joo-bin, who received critical acclaim for her solid acting skills in the drama "Queen of Tears," took first place in the male and female categories respectively.

Among online content creators, also known as "influencers," who have hundreds of thousands of subscribers on SNS and are leading a new culture, travel creators Gwak Tube and Pani Bottle were jointly ranked first. As Korea's representative travel creators, they have over 2 million subscribers and travel around the world.

The "2024 Busan International Marketing & Advertising Festival (MAD STARS 2024)," sponsored by the Ministry of Culture, Sports and Tourism and Busan Metropolitan City, will be held for three days from August 21st at BEXCO in Busan and Haeundae. Pre-registration for attendance is currently underway until July 31st. For more information, please visit the official MAD STARS website.

The Busan International Marketing & Advertising Festival is Asia's largest international event related to marketing, advertising, and digital content, and this year marks its 17th anniversary. This year's event will showcase creative solutions in advertising, marketing, digital, and video under the theme of "AIM, Targeting Marketing Success with AI." The "Conference" will feature current global experts sharing the latest trends and insights in related fields, and the "Exhibition" and "Award Ceremony" will showcase award-winning works from around the world. In addition, various programs such as the "Opening Ceremony and Opening Gala," "Networking Party," and "After Party" will be held to facilitate exchange between domestic and international attendees.

For more information, please visit the official website of the Busan International Marketing & Advertising Festival.

Website: http://www.madstars.org

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