Adidas Launches 'F50 Advancement Pack' - Special Event at Yeongdeungpo Times Square

Global leading sports brand Adidas Korea (hereinafter referred to as Adidas) will hold the 'Only for Speed' event from July 5th to 7th for 3 days at the Times Square 1st floor atrium in Yeongdeungpo to maximize the product experience for customers who love sports, in commemoration of the domestic launch of the F50 'Advancement Pack'.

The Adidas F50 Advancement Pack is equipped with enhanced new technologies for speed that will change the game, in line with the needs of modern football. The F50 series is an ultra-lightweight football boot line that delivers the ultimate speed, and has been a beloved product among world-class footballers since its debut in 2004. The F50 'Advancement Pack', which Adidas is unveiling after 9 years, is back with enhanced technology and innovative materials for game-changing speed.

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The Adidas F50 'Advancement Pack', which will be officially launched in Korea on July 3rd, is a product designed based on Sprintframe 360, an outsole specially designed to provide optimal stability, a lightweight Fibertouch upper made of engineered synthetic material, and Sprintweb applied as a 3D texture on the upper. The white silhouette of the F50 reveals the lightweight nature of the product, and the red and blue details on the side visually represent speed as an afterimage when players run past quickly.

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The women's model of the F50 features a very soft Primeknit mid-cut collar made of special material optimized for women's feet, providing a customized fit that matches the shape of players' feet and ankles, maximizing stability and comfort when worn.

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To commemorate the launch of this F50, Adidas will hold the 'Only for Speed' event at the Times Square 1st floor atrium in Yeongdeungpo from July 5th to 7th. In particular, on July 6th, global partners Son Heung-min, Jay Park, and Jung Ho-yeon will share their honest stories with fans through a 'YOU GOT THIS - I Believe in You' talk show, followed by a special meeting between Son Heung-min and fans.

In addition, there will be various programs for consumers to enjoy, including a Futsal Championship 8th round tournament and a Futsal Match program that any AdiClub member can participate in by applying in advance, a History Zone where you can see the past and present of the F50, a Screen Football Zone where you can try on the F50, and a special photo booth featuring Son Heung-min. Details about the event can also be found on Adidas' official social media channels.

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Adidas stated, "To commemorate the domestic launch of the F50 Advancement Pack, we have prepared a special event to provide customers with new experiences and connect with sports fans. We hope that through this event, many people can experience and enjoy Adidas' innovative products."

With the launch of Adidas' F50 Advancement Pack, football fans will have a special opportunity to experience football boots that combine new technology and design. We hope that many people will participate in the 'Only for Speed' event held at Yeongdeungpo Times Square and experience Adidas' innovation.

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Website: http://www.adidas.co.kr

※ This article is a rewritten version of a company press release, made more concise and organized.